Annual Celebrate Israel Parade, NYC
Challenge:
Launching the annual event’s first social media presence, while generating a buzz and awareness towards the New York City 5th Avenue event. The activity which is event-driven, sought to achieve effective engagement, involvement and two-way communications among the diverse and globally-spread groups.
The social media campaign, led by SAI Digital combined multiple elements that worked harmonically to convey the celebration around the different events and attract social participation from people all over the world. Among the day’s achievements is the explosive popularity of #TogetheronFifth – the official hashtag we created as a stage to all the conversation before, during and after the parade. Photos, videos, and posts were all streamlined effectively under this hashtag, allowing efficient monitoring and management of exposure. The different initiatives have resulted in an increase on the Facebook page by 100% and Twitter followers by 36%.
On parade day itself, SAI designed and managed a LIVE Social Media Command Center for Parade Day, managed by a group of volunteers dedicated to interacting with various groups for the parade.
THOUSANDS of #TogetheronFIfth mentions and posts – both by Celebrate Israel as well as by individuals, marching groups and bands, public officials, and our dedicated reporters: ALL in synergistic perfection orchestrated from our command center!!
Our reporters were divided to:
1. Location based reporters posting from different points along the route
2. dedicated Facebook reporters
3. Dedicated Twitter reporters
4. Dedicated Instagram reporters
5. a Ustream crew equipped with an iPad reporting LIVE from the streets
6. Dedicated per-topic (public officials, politicians, celebs etc.)
Greenpoint/Wiliamsburg Waterfront Rezoning Project
Challenge:
Shepherding rezoning project through the local community board and representatives, Land Use Committee and the City Council insuring its passage.
Obtain approval from the local community, elected and appointed officials and the entire spectrum of government signoffs; garner positive public opinion in the local, city and state media.
This Russia-based disruptive animation studio strategically targeted the US market with the intention of penetrating the US market while maintaining the actual animating work in Russia. Using CGi technology, Concept Animation was identified as a value-add solution to high-end animators in the US. It was SAI’s mission to open the doors and start their strategic growth in the US market.
SAI strategically approached some of the most prominent animation players in the industry and made the proper introduction, asking for productive meetings based on mutual value exchange. In addition and parallel to this activity, becoming more familiar with the style of the founders at Concept Space, SAI tapped into the opportunity of introducing an exntreprnuership program called “The Do-Good Program” which leverage the vast network of contacts that entrepreneurs have and can share when coming together. The program was very well accepted in Silicon Valley and allowed the Concept Space founderss to introduce local entreprenusers with global opportunities while being introduced to the West Coast relevant players.
SAI has gotten Concept Space into meetings with executives in companies such as Hasbro, Dreamworks, Disney, Imax, Sony, and the heads of Stamford University, while creating the valuable relationships with with the WME talent agency. Concept Space is currently in the process of exploring the different synergies and opportunities while consulting with SAI on the various dynamics that are the most likely to get the company reach its goals.
The international not-for-profit organization, dedicated to the treatment of brain tumor patients, seeks to reach out to its audience and communities using all media networks. SAI was asked to apply its expertise in this arena in order to reach the organization’s goals and objectives for awareness, fundraising, positioning in the community and program development.
SAI tapped into the the most up-to-date social networks, building online communities and audiences that the organization fills an important niche for. From brain tumor patients, to caregivers, providers and supporters, BTF provides real time platforms online for two-way communication. SAI designed an ongoing strategy that covers online and offline communications, media relations, special initiatives and fund generating events.
SAI put its production and special events department to work to arrange annual events focused on research and treatments of brain tumors, i.e., Brain Tumor Awareness Day and BTF’s Tribute Dinner. In addition, SAI arranged for speaking engagements, interviews, lectures, and executed the launch and implementation of the Road to Early Detection Campaign, soon to be rolled out nationally. Through its strategic planning and engaging tactics on the social networks, the Brain Tumor Foundation positioned itself as the most accessible, informative, and responsive organization in the brain tumor activism arena. Its Facebook page continues to grow and consists of daily initiatives aimed at its core publics of patients, caregivers and supporters.
To increase awareness and generate patient flow for the first free-standing birthing center in Brooklyn.
Developed advertising campaign; created brochure and advertising materials; coordinated launch event.
To position Long Island College Hospital (LICH), the hub of Continuum’s facilities throughout the New York metropolitan area, as a viable option to the Brooklyn Hasidic community.
Translated hospital literature from English to Yiddish; organized Hasidic focus groups to provide dialogue with hospital administration; arranged meetings between community leaders and hospital officials; advise LICH on adapting hospital facilities, outreach programs and personnel to meet the needs of the Hasidic community.
To rekindle interest in connecting international relations with human rights standards with focus on this State of Washington-based grant foundation dedicated to the preservation of human rights named for the late U.S. Senator, Henry M. Jackson.
Planned, coordinated and executed an international conference to commemorate the 20th Anniversary of the Jackson-Vanik Amendment; recruited 1,000 participants, including dignitaries from the United States and Israel; wrote, edited and disseminated material for media and attendees; managed event on-site in Jerusalem.
Global Day of Jewish Learning is an annual event taking place every Fall across dozens of Jewish communities all around the world. SAI was asked to reach outstanding results in signing up new communities, building up awareness to the initiative, buzz around annual themes, and global anticipation for the event.
SAI devised a plan which aims to reach out to both communities and individuals using online channels and social networks. The campaign constitutes a major shift in the tactics used to draw attention and awareness to ‘Global Day’. With initiatives such as “#Taggratitude” on twitter, or the ‘I’m Grateful’ campaign on Facebook, and by combining different online marketing methods such as email marketing, Facebook ads, LinkedIn networking and more, SAI optimized the reach to communities and individuals alike, worldwide.
Managing the Global Day Facebook page resulted in an increase of 400% in followership, many of whom are located in communities outside the US in 5 different continents. In addition, the themes set for the event, which were “gratitude” and “blessings” were used strategically to direct the engagement over issues revolving around these sentiments. Individuals have contributed by sharing their personal gratitude to friends, family, and other aspects in their lives.
SAI helped launch a line of Kosher gourmet foods produced jointly by Israelis and Palestinians nationally, with limited funds.
Planned and implemented press event; recruited diplomats representing Israel and Jordan to host and speak at “special luncheon” event; generated national press coverage, including The New York Times, The Washington Post, Chicago Tribune, the Los Angeles Times, Bloomberg Radio, and UPI (United Press International), the Food Channel (Cable Television).
Hired by the Ministry of Tourism to present the newly elected Argentine government to help increase tourism to, and business trade with, Argentina.
Arranged meetings for top Argentine government officials with New York’s business, social and community leadership; coordinated international premier of Shalom Buenos Aires at Argentine consulate.
Fanya Heller, a Holocaust survivor, author and public speaker engages in motivational and inspirational visits at schools, teen organizations and community functions. Her message of tolerance in light of her experiences during the Holocaust and the continued acts of genocide in today’s world are the focus of a well-accepted teacher guide, published book, and popular documentary. SAI’s role in positioning Fanya as a leading educator, philanthropist and author required adaptation to new media channels, social networks and the new platforms on which the current generation’s communicate.
SAI expanded its ongoing activities with a strong social networking component. Beyond the scheduling of speaking engagements at schools, museums, cultural institutions and communities, SAI now assists Fanya Heller in communicating and engaging young audiences through twitter, Facebook, and YouTube. This comes in addition to SAI’s ongoing media outreach on behalf of Fanya, her website development, and the promotion of her documentary film.
SAI has helped Fanya to get her message out more than ever by optimizing the online arena to engage new and old audiences, discussing educational matters and sharing inspirational insight and guidance. These activities have attracted a significant increase in positive responses, online and offline.
Find ways to promote Rabbi Adin Steinsaltz and his works because the audience for his material is very specific; to coordinate public relations and outreach activities.
Generate press; draft, edit and oversee the development of publicity materials; develop media kit; assist in coordinating domestic and international speaking opportunities; serve as ongoing counsel. Worked with website designer and maintained website with the “Daily Daf” as a key feature. Currently planning for major “Siyum” program in 2010 highlighting Rabbi Steinsaltz’s completion of writing commentary on the entire Babylonian Talmud.
Portray Fuel Outdoor LLC’s approach to Sidewalk Shed Advertising Regulation (Intro 623, 2007) as the most logical method of enforcement, beautification and means of generating income to the city.
Facilitate introductions and arrange meetings with elected officials; gain support from New York City Council for Intro 623; provide general advice and ongoing consultant services.
Raise awareness of the asbestos health crisis situation throughout the United States; establish the Meso Foundation as an organization that is at the forefront of the response.
Generate strategic news stories in the press; draft op-ed and by-lined articles; work with journalists and editors to develop innovative story ideas and angles; arrange for meetings with key constituencies; assist in organizing and publicizing the International Symposium on Malignant Mesothelioma; highlight first-person testimonies.
Work with WCBS-880 as a primary source for their account executives who need copy for advertisements or radio spots for a client.
Create and revise copy for WCBS-880 account executives on 60 and 10 second radio spots.
