Case Studies

Shepherding rezoning project through the local community board and representatives, Land Use Committee and the City Council insuring its passage.

Obtain approval from the local community, elected and appointed officials and the entire spectrum of government signoffs; garner positive public opinion in the local, city and state media.

To significantly increase Betsy Gotbaum’s visibility amongst the Jewish electorate for the primary, runoff and general elections by positioning her as the candidate of choice for Jewish voters in New York City.

Initiated contact with Jewish community leaders; organized meetings between the candidate and community representatives; provided ongoing counsel on the concerns and issues meaningful to the Jewish community; leveraged third-party endorsements; scheduled and coordinated public appearances; created strategic plan; played pivotal role in petition gathering and GOTV.

This international not-for-profit organization, dedicated to the treatment of brain tumor patients, was seeking to increase awareness and generate funding, develop programs and generate collateral materials.

Ongoing counsel and consultation; leadership development; financial development, designed and implemented a public relations/publicity campaign; created materials for dissemination - press kits, brochures, videos; arranged for one-on-one interviews with organizational leadership; established key contacts at philanthropic foundations; arranged conferences focused on new research and treatments of brain tumors; arranged for speaking engagements, interviews and lectures. Organize Annual Brain Tumor Awareness Day, Annual Tribute Dinner and the launch of The Road to Early Detection Campaign.

To increase awareness and generate patient flow for the first free-standing birthing center in Brooklyn.

Developed advertising campaign; created brochure and advertising materials; coordinated launch event.

To position Long Island College Hospital (LICH), the hub of Continuum’s facilities throughout the New York metropolitan area, as a viable option to the Brooklyn Hasidic community.

Translated hospital literature from English to Yiddish; organized Hasidic focus groups to provide dialogue with hospital administration; arranged meetings between community leaders and hospital officials; advise LICH on adapting hospital facilities, outreach programs and personnel to meet the needs of the Hasidic community.

To rekindle interest in connecting international relations with human rights standards with focus on this State of Washington-based grant foundation dedicated to the preservation of human rights named for the late U.S. Senator, Henry M. Jackson.

Planned, coordinated and executed an international conference to commemorate the 20th Anniversary of the Jackson-Vanik Amendment; recruited 1,000 participants, including dignitaries from the United States and Israel; wrote, edited and disseminated material for media and attendees; managed event on-site in Jerusalem.

IJCIC is an umbrella group dedicated to maintaining an open and productive dialogue between the international Jewish community and other faiths. SAI was retained to publicize and implement a four-day colloquium of the International Catholic-Jewish Liaison Committee.

Handled all aspects of event planning; created and distributed invitation materials; assembled and disseminated informational mailings to participating delegates; publicized the event via press releases and interviews.

SAI helped launch a line of Kosher gourmet foods produced jointly by Israelis and Palestinians nationally, with limited funds.

Planned and implemented press event; recruited diplomats representing Israel and Jordan to host and speak at “special luncheon” event; generated national press coverage, including The New York Times, The Washington Post, Chicago Tribune, the Los Angeles Times, Bloomberg Radio, and UPI (United Press International), the Food Channel (Cable Television).

Hired by the Ministry of Tourism to present the newly elected Argentine government to help increase tourism to, and business trade with, Argentina.

Arranged meetings for top Argentine government officials with New York’s business, social and community leadership; coordinated international premier of Shalom Buenos Aires at Argentine consulate.

Promoting her message of tolerance in light of her experiences during the Holocaust and the continued acts of genocide in today’s world. Establishing her as educator, philanthropist and author.

Contact schools, museums, cultural institutions to create a complete schedule of national and international speaking engagements; book promotion through media contacts; issue press releases and articles to increase name recognition; website development; production of documentary film about Fanya Heller.

Find ways to promote Rabbi Adin Steinsaltz and his works because the audience for his material is very specific; to coordinate public relations and outreach activities.

Generate press; draft, edit and oversee the development of publicity materials; develop media kit; assist in coordinating domestic and international speaking opportunities; serve as ongoing counsel. Worked with website designer and maintained website with the “Daily Daf” as a key feature. Currently planning for major “Siyum” program in 2010 highlighting Rabbi Steinsaltz’s completion of writing commentary on the entire Babylonian Talmud.

Portray Fuel Outdoor LLC’s approach to Sidewalk Shed Advertising Regulation (Intro 623, 2007) as the most logical method of enforcement, beautification and means of generating income to the city.

Facilitate introductions and arrange meetings with elected officials; gain support from New York City Council for Intro 623; provide general advice and ongoing consultant services.

Raise awareness of the asbestos health crisis situation throughout the United States; establish the Meso Foundation as an organization that is at the forefront of the response.

Generate strategic news stories in the press; draft op-ed and by-lined articles; work with journalists and editors to develop innovative story ideas and angles; arrange for meetings with key constituencies; assist in organizing and publicizing the International Symposium on Malignant Mesothelioma; highlight first-person testimonies.

Work with WCBS-880 as a primary source for their account executives who need copy for advertisements or radio spots for a client.

Create and revise copy for WCBS-880 account executives on 60 and 10 second radio spots.